Report Shows Least Nutritious Cereals Are Heavily Marketed to Children - News digest from RWJF

I have always said that powerful marketing forces are driving our current eating patterns and all good marketers know that it is less expensive to entice a custumer for life at 6 years old than at 60.  That's why the results of this RWJF study are not surprising.  Knowing how powerful marketing is, Recipe for Success constantly endeavors to secure good market position for healthy lifestyles by consistent reinforcement of our message: "Healthy food is fun."

http://www.rwjf.org/childhoodobesity/digest.jsp?id=24561